The 2026 ratings year may seem like a distant prospect, but for 9News Queensland and 9 Gold Coast News, it's already a reality. With 21 weeks of dominance under their belt this year, these news outlets have boldly declared their victory in the upcoming ratings year. This bold claim is backed by impressive data, showcasing their consistent performance across various demographics and platforms.
What makes this achievement even more remarkable is the year-on-year growth they've demonstrated. 9News Queensland's average nightly audience has increased by 4.3%, reaching 213,700 viewers across Total People. This growth is further solidified in the live streaming arena, where they've secured every week of the 2026 ratings year with an average BVOD audience of 34,400 per bulletin, a staggering 67% increase from the previous year. The success extends to their digital platforms as well, with 9Now experiencing growth across all key demographics, particularly among younger audiences and grocery shoppers.
The dedication of the presenters, Melissa Downes and Joel Dry, is evident in their statement, emphasizing the responsibility they feel towards their viewers. Similarly, Eva Milic and Paul Taylor, the leaders of 9 Gold Coast News, celebrate their 30-year milestone, reinforcing the importance of local journalism. Brendan Hockings, Director of 9News Queensland, attributes their success to the hard work of their newsrooms, highlighting their commitment to delivering impactful news to Queenslanders.
However, it's worth noting that the industry's shift to a full calendar year for ratings calculations might impact their advantage. While 9News Queensland and 9 Gold Coast News have dominated the first half of the year, the competition will intensify as the ratings year progresses. The challenge lies in maintaining their lead, especially with the evolving media landscape and the increasing competition from other news outlets.
In my opinion, this early declaration of victory is a strategic move to boost morale and maintain their market position. It also underscores the importance of local news in the hearts and minds of Queenslanders. However, the true test will be in the latter half of the year, where they must continue to deliver high-quality content and adapt to the changing media environment.
As an expert commentator, I find this development intriguing. It raises questions about the sustainability of their dominance and the strategies they will employ to stay ahead. The media landscape is ever-evolving, and the key to success lies in their ability to innovate and remain relevant. The coming months will be crucial in determining whether their bold claim of a 2026 ratings victory will become a reality.
